A useful business website begins with a clear description of what you do. Before choosing colours or software, write down the customer you want to reach, the service they need and the information that will help them contact you.

Start with your main service

If your business does several things, decide which service belongs first. A repair business might lead with computer repairs and give business IT, websites and data services their own pages. Customers should be able to recognise the service they need without reading the whole website.

Prepare a small, useful page list

• A home page that explains the main business.
• Separate pages for genuinely different services.
• Business information and a clear service area.
• Phone and email details that are easy to find.
• Examples of completed work that you have permission to show.

You can start with a focused site and expand it when there is a clear reason. If you do not yet have completed projects to show, label demonstrations as examples rather than presenting them as client work.

Decide whether you need an online shop

A service website may only need to explain the work and provide contact details. An online store also needs decisions about product information, stock, payment, delivery and order handling. If you already have Shopify, discuss how your service pages will sit alongside your catalogue.

List what you already own

Note your domain, existing website, logo, business photos and who manages each account. Collect text and images you are entitled to use. Do not send passwords in a project brief; account access can be arranged separately when needed.

Agree what is included

Clarify the page count, content preparation, mobile layout, revisions and handover. Also discuss domain renewal, platform subscriptions, paid apps and ongoing updates. Before launch, check the public pages, spelling, phone number, email address and navigation.

AKLEastPC provides website and Shopify store development in Auckland. Email a short description of your business, the pages you need and an existing website if you have one. We can also help scope business email setup for your domain.